Lindridge joins EHS Brann Discovery as senior data planner

by Jacquie Bowser, Brand Republic 11-Mar-08, 14:00

LONDON - EHS Brann Discovery, the data arm of marketing services agency network Euro RSCG 4D, has appointed Mark Lindridge as senior data planner.

Lindridge will provide strategic data planning for clients such as Waterstone's.

He joins from Spinnaker, where as head of data planning he helped the start-up agency win new business and worked for clients including Twinnings and Sony Pictures.

Lindridge was also responsible for raising the profile and awareness of data planning within the agency.

Lindridge said: "I'm really excited to be joining Discovery. The agency has an impressive heritage combining marketing expertise with data industry knowledge, so it's a great place to be moving to. I am looking forward to starting my new role."

He will report to Amanda Arthur, data planning and analytics director at EHS Brann Discovery.

Arthur said: "[Mark] has great credentials that will aid the creative way we approach data and CRM. We're always looking for fresh ideas and innovative solutions to marketing objectives, something that Mark brings in spades."