Widget developer lets brands advertise on Facebook
LONDON - Brand-owners will be able to advertise on Facebook's SuperPoke, Funwall and Top Friends applications for the first time.
Widget developer Slide, the creator of the applications, is launching a strategy that will enable UK advertisers to sponsor these facilities on networks such as Facebook and MySpace.
Slide, which was recently valued at £250m, has appointed Monetise to handle advertising sales and spearhead the UK roll-out of the commercial strategy.
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Since Slide's launch in 2005, its Facebook widgets have amassed more than 85m installations, making it one of the site's top developers.
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