Widget developer lets brands advertise on Facebook

by Gareth Jones, Marketing 11-Mar-08, 10:00

LONDON - Brand-owners will be able to advertise on Facebook's SuperPoke, Funwall and Top Friends applications for the first time.

Widget developer Slide, the creator of the applications, is launching a strategy that will enable UK advertisers to sponsor these facilities on networks such as Facebook and MySpace.

Slide, which was recently valued at £250m, has appointed Monetise to handle advertising sales and spearhead the UK roll-out of the commercial strategy.