BBC Magazines appoints Geronimo for children's loyalty work
LONDON - BBC Magazines has appointed integrated agency Geronimo to develop a loyalty programme across key titles in its children's magazine portfolio.
Geronimo was appointed following a three-way pitch and has been asked to create loyalty campaigns for BBC Magazines' key children's titles, including CBeebies Weekly, Dr Who Adventures and Girl Talk.
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It is understood the work will take in direct marketing, online and press advertising.
Jess Burney, subscriptions director at BBC Magazines, said: "We were very excited by the creativity that Geronimo showed in the pitch. The standard was exceptionally high but Geronimo had the edge in original thinking."
CBeebies Weekly: key BBC children's title
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