Digital choice: bbc.co.uk

by Phil Pawsey, Creative director, Wax Communications, Marketing 11-Mar-08

I must admit that I was recently taken aback by the new-look BBC homepage. I guess you get used to things as they are, especially when it comes to Auntie, but having taken a quick tour, I confess that I am a convert.

The new BBC landing page is customisable, comprising a series of movable
widgets that can be linked to favourite programmes. The page's content
and colours can also be customised, putting the user in complete

control.

Users can receive feeds from blogs produced across the BBC, ranging from
Newsnight to Radio 1's Chris Moyles, as well as localising news and
weather feeds and dictating the number of headlines that appear.
Personalisation is top of the agenda here.

The page itself is huge, taking into account the prevalence of big
computer screens, and allows pictures to make a real impact on design -
something that is often lost onscreen. The downside is that you need to
scroll down to unveil the site in its full glory.

There is a nice retro touch in the top right corner in the form of an
analogue clock, which immediately took me back to Saturday nights, my
nan's sandwiches and Basil Brush.

In design terms, it is clean and enticing, and inoffensive enough to
look like it has always been that way. And with a host of features such
as live radio, the BBC is moving with the times.

Website: In-house.

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