T4 retains Henry's House

Henry's House has retained the account for Channel Four's youth and music output on its terrestrial channel and its digital service E4.

The agency successfully re-pitched against two others to retain T4 and E4.

Henryshouse.digital’s Adam Freedman was included in the pitch, as the brief has changed to include a more digital focus.

Tactics under consideration include blogging, social networking and bookmarking to creative virals and editorial.

Freedman also suggested using programme content along with specifically-created online material.

The agency will continue to set up interviews for T4 presenters Steve Jones, Miquita Oliver and Alexa Chung.

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