Iris bags Hertz European account
LONDON - Iris has won the pan-European integrated advertising account for car rental firm Hertz.
The deal, believed to be worth more than £10m, was clinched after a pitch against Naked, the Engine Group and Smart Fusion.
The pitch was run by ICG Commerce along with Hertz head of marketing programmes David Oliver.
The pitch was run by ICG Commerce along with Hertz head of marketing programmes David Oliver.
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A spokeswoman for Iris said: "We will be supporting the centralisation of the Hertz European marketing operation."
The company will provide on and offline campaigns and CRM for Hertz, one of Europe's largest car hire companies.
Hertz...Iris scoops account
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