Puffin relaunches website to appeal to young readers

by Staff, Brand Republic 13-Mar-08, 15:35

LONDON - Puffin Books has relaunched its website with a new design that will highlight children's favourite characters ranging from Artemis Fowl to Angelina Ballerina.

The Puffin site will also carry information on authors and new titles, blogs, podcasts and a search facility.

The redesign draws on research showing that children wanted to see their favourite brands and characters featured more. Parents, teachers and librarians wanted recommendations, reading lists and activity sheets, which prompted Puffin to include a search facility that allows books to be found by age range information, subject or genre.

Podcasts free to download including recordings from such children's book luminaries as Quentin Blake, Eoin Colfer and Meg Rosoff.

Anna Rafferty, online marketing director for Penguin, said: "Puffin was the first children's publisher to launch its own website in 1997, leading the way in a new era of technology. The worldwide web has changed dramatically since the late 90s however and as a publisher always at the forefront of digital media we want puffin.co.uk to be the most dynamic and inviting website that young internet explorers expect today."