The World: Santa Clara - OMD, Universal and Starcom battle for Intel
Intel, the Santa Clara-based chip manufacturer, has shortlisted OMD, Starcom and Universal McCann, its incumbent agency, to battle it out for its $300 million media business.
The company called the global review last month, and has already removed
ZenithOptimedia and Mediaedge:cia from the longlist.
The pitch is scheduled to take place between 4-7 April at the company's
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Silicon Valley headquarters.
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