Diageo appoints TMW to Gordon's direct account
LONDON - Diageo has hired Tullo Marshall Warren to handle its Gordon's Gin direct marketing business.
The account moves from Craik Jones Watson Mitchell Voelkel, which repitched for the business and had managed the account since 1999.
Diageo called the pitch among its roster agencies, which include Arc, Chemistry and EHS Brann.
ADVERTISEMENT
TMW will now be tasked with a brief spanning direct mail campaigns, CRM schemes; the account is also thought to include digital work.
TMW declined to comment on the win.
For full story, see next week's issue of Marketing.
Tags
- FMCG |
- Digital |
- Direct Marketing |
- E-mail |
- CRM/Customer Insight |
- Drink |
- DM Agency |
- Digital Marketing
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
Comments