Save the Children links donors to beneficiaries
Save the Children, the international children's charity, is trialling new web technology in its largest ever global campaign.
The campaign to help children living in Kroo Bay, Sierra Leone, will
have an online presence from the local clinic.
For the first time, UK visitors to www.savethechildren.org.uk will be
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donations, via the internet.
Users can log on to a website that connects them directly with children
living in Kroo Bay, or choose to provide a child with a simple
life-saving solution just by sending a text donation.
The website will allow users to experience what life is like for the
4,000 children living in the slum. Visitors will be able to navigate
around 360-degree images of the site, and catch up with the latest local
news through regular 'webisodes'.
According to Save the Children, the slum community of Kroo Bay is the
toughest place in the world for children to grow up, with one in four
dying before their fifth birthday.
The website goes live as Save the Children launches its three-year
global campaign, which aims to reduce the number of children around the
world who die before their fifth birthday.
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