Robinsons rolls out taster work for Fruit Shoot H2O

by Alex Donohue, Brand Republic 17-Mar-08, 14:30

LONDON - Robinsons is to launch an iD-created nationwide experiential campaign to encourage children to try its flavoured water brand, Fruit Shoot H2O.

The campaign, which launches over the Easter weekend at cinemas, theme parks and zoos, will target mums by marketing Fruit Shoot H2O as a "guilt free" purchase for children.

The Britvic-owned brand said the experiential campaign, which runs until the end of August, would aim to challenge preconceptions about bottled water among children, who are traditionally not a strong market for the product.

The experiential work coincides with the launch of a cinema ad campaign that ties up with movies 'The Spiderwick Chronicles', 'Horton Hears a Who' and 'Inkheart'.