BMW plots social network activity

by Gareth Jones, Marketing 18-Mar-08, 08:41

LONDON - BMW will focus on social networking sites such as Facebook, MySpace and Bebo to target car buyers during 2008.

The motor manufacturer plans to expand its digital strategy to capitalise on the growing number of consumers using such sites.

BMW also intends to focus on over-arching brand campaigns over the coming year, as well as bespoke digital initiatives promoting specific models in the UK.

The car company is believed to be in early talks about launching a channel on the internet TV service Joost as part of a digital content distribution strategy aimed at creating a viral buzz around the brand.