SpinVox hires AIS for global digital strategy

by Hayley Pinkerfield, Revolution UK 18-Mar-08, 12:06

LONDON - SpinVox has appointed archibald ingall stretton as its agency partner, as it looks to devise a global digital relationship strategy.

SpinVox is the first voice-to-text messaging service, which captures voice messages and converts them automatically to text as SMS texts or emails. SpinVox users can also use their voices to post text on blogs and social network walls and spaces.

"We have exciting plans for this year and we wanted an agency partner that both understood the space we're in and had the cross-media knowledge and skill to implement a strong relationship marketing campaign for us," said Mel Fenwick, marketing director at SpinVox UK.

Steve Stretton, creative partner at archibald ingall stretton, added: "Spinvox is a fascinating system that's revolutionising messaging and making everyday communications simpler and more effective."

Mobile network operators on four continents have now deployed SpinVox, making it available to over 100 million subscribers worldwide in four languages: English, French , Spanish and German.