Everyman cancer charity moves advertising account to Hooper Galton

by Noel Bussey, Campaign 19-Mar-08, 07:00

Everyman, the male cancer campaign, has moved its ad account into Hooper Galton.

The agency picked up the business, which was previously handled on a project basis by Delaney Lund Knox Warren & Partners, without a pitch.

The charity, which was launched ten years ago, has focused its attention on raising money for research into testicular cancer using celebrities such as Rachel Stevens (pictured) and Robbie Williams.

However, it has now turned its attention to prostate cancer and has briefed Hooper Galton with creating a hard-hitting campaign to raise awareness of the disease and attract donations.

Martin Galton, the Hooper Galton creative director, said: "Shaking people up about a subject no-one really wants to talk about is right up our street."