Leo Burnett launches McDonalds Monopoly spot

by Staff, Campaign 20-Mar-08, 09:15

LONDON - Leo Burnett has released a new campaign to promote a new Monopoly promotion for McDonalds.

It has created an animated Monopoly board character to promote the new game at the fast food chain.

The spot launched last night on national TV.

In the 30 second spot, the character leads its amazed owner out of his house and down the street, showing him some of the prizes available. They arrive at a branch of McDonalds to play the Money Monopoly game.

The characters were real models, operated by puppeteers, requiring several weeks of post-production.