Couponstar reports four-fold rise in consumer-printed coupon campaigns

by Julia Buchanan, Promotions & Incentives 20-Mar-08, 10:25

LONDON - Affliate site Couponstar has revealed that it saw a 400 per cent rise in the number of print-at-home coupon campaigns carried out for its clients last year.

Couponstar allows brands to distribute coupons through a central point and is used by manufacturers such as Colgate, Ocean Spray and Pedigree.

The company attributed these results to the method’s increasing consumer popularity. Couponstar also reported a more than six-fold increase in the redemption of the coupons it created for online marketing campaigns.

In February, the business was appointed by Sharwood to create consumer-printable coupons for its new Thai food range. GMTV teamed up with Couponstar in April 2007 to offer a range of downloadable vouchers for a series of products.