Public Sector: Trimedia wins mental health account

Dorset Healthcare NHS Foundation Trust has appointed Trimedia to handle internal and external communications.

The specialist trust, which provides mental health, learning
disabilities, addictions, brain injury and dental services, selected the
Southampton office of the UK-wide agency after a competitive pitch

process.

The agency will promote the trust's services to local media, along with
developing ideas for a national programme targeting specialist
publications such as Health Service Journal.

Part of the agency's brief is to encourage more local people to become
members of the trust since it was awarded foundation status last
year.

Trimedia senior consultant Paula Quigley said: 'A big part of our work
will be breaking down the stigma of mental health services. There are a
lot of misconceptions about mental health.'

Quigley is leading the account in conjunction with executive director
Caroline Searle. The agency won the account after a three-way pitch.