Media Corp combines Eyeconomy and NASH
LONDON - Media Corp is set to merge its ad technology firm Eyeconomy with recently-acquired online ad sales house NASH.
The company has earmarked £1m to invest in the new set-up, which will combine Eyeconomy's ad formats with the ad inventory handled by NASH.
NASH, which stands for Not Another Sales House, was bought by Media Corp in December 2007 and, together with Eyeconomy, will constitute Media Corps' online advertising part of the business.
NASH, which stands for Not Another Sales House, was bought by Media Corp in December 2007 and, together with Eyeconomy, will constitute Media Corps' online advertising part of the business.
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The combined company will simply be known as Eyeconomy NASH and will be headed by joint managing directors Paul Smith, previously managing director of Eyeconomy, NASH founder and Mark Butt.
As well as running an online ad division Media Corp is an online media owner which owns websites including Creditcardexpert.co.uk, gambling.com and TV listings site Onthebox.com.
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