Swarovski to license beauty products to Clarins

by Antoinette Odoi, Marketing 25-Mar-08, 10:00

LONDON - Austrian crystal brand Swarovski is believed to have struck a worldwide licensing deal with Clarins, the high-end beauty and cosmetics retailer, to develop Swarovski-branded beauty products that will hit the shelves by 2010.

Clarins, which is reported to have signed the contract through its Thierry Mugler Parfums division, declined to comment, except to say there was 'something in the pipeline' and that Thierry Mugler Parfums had 'put funds behind an operation involving Clarins'.

The deal is understood to cover the manufacture of various beauty accessories, cosmetics and fragrances by Thierry Mugler. The packaging of the products is likely to bear the name Swarovski Beauty and incorporate some form of crystal embellishment.