Forbes.com launches business and finance blog network

by Staff Brand Republic 25-Mar-08, 11:00

LONDON - Forbes.com has upped its commitment to blogging with the creation of a business and finance blog network that comprises a community of influential business and financial blogs.

Forbes said that the blog network's content will focus on senior business decision makers and high-net-worth investors, with topics ranging across the world's of banking, trading and hedge fund management among others.

Participation in the blog network is by invitation only and Forbes said that all blogs are vetted by its editors to ensure appropriate content and that it is in keeping with the Forbes editorial brand.

According to Forbes, the launch of the network is recognition of the growing importance that blogs and networks of blogs have within the media landscape.

Jim Spanfeller, Forbes.com president and CEO, said: "There is no denying the growing importance and influence of blogs within the media landscape. Forbes.com can ensure advertisers are reaching a hard-to-find and very desirable audience within safe, well-lit environments by exclusively inviting 'best of breed’ business and investing bloggers to our new Business and Finance Blog Network."

The launch of the blog network comes as Forbes announced the appointment of Nick Ricci as general manager of sales. He will oversee sales, marketing and promotion for the blog network as well as the Forbes Audience Network, which launched in November 2007.

Ricci joins Forbes.com from About.com, where he served was senior vice-president of sales and ad operations.

Forbes said that the launch of the network should also allow advertisers the opportunity to target an exclusive niche audience of senior business decision makers and affluent investors more easily.