Red Bull launches premium ‘natural' cola

by Antoinette Odoi, Marketing 25-Mar-08, 12:28

LONDON - Red Bull is positioning its Red Bull Simply Cola as a premium, natural alternative to existing colas that is made from '100% natural sources'. It will be promoting it as the only cola brand to contain real kola nut and coca leaf.

The company will use advertising and direct work to promote the product this summer. Kaftner & Partners will handle the creative.

After the launch, Red Bull Simply Cola's marketing will be integrated into the company's brand initiatives alongside Red Bull Energy Drink.

The Red Bull Simply Cola be available in the UK from the end of April, sold in 250ml and 355ml cans. It will also be launched in Austria, Switzerland, Italy, Ireland and Russia.