Liberty of London launches online store

by Nikki Sandison, Brand Republic 26-Mar-08, 11:30

LONDON - Liberty of London, the luxury accessory label created by the upmarket Liberty department store, is launching an online shop to develop its brand and increase its worldwide customer base.

The site will present a capsule collection of new season introductions and anchor styles from the label's signature handbag, scarf, tie and travel lines, along with updates on the latest news and information on the brand.

The online store will also showcase limited edition pieces designed and created by the London design studio.

To mark the launch, customers can buy a silk scarf designed for the Royal Horticulture Society to commemorate the 2008 Chelsea Flower Show.

Each order will be delivered gift-wrapped in deep purple boxes and ribbon, featuring the Liberty of London gold crest.

Tamara Salman, Liberty of London's creative director, said: "I wanted the site to echo the understated luxury inherent to the brand and to present Liberty of London's decadent mix of exquisite products.

"The launch of this service is further endorsement of our international brand development and enables us to expand our offering to an increasing worldwide customer base."