I-Level hires Teeman for marketing job

by Andrew McCormick, Media Week 26-Mar-08, 09:55

LONDON - Digital media agency I-Level has hired Ali Teeman as marketing and new business director.

Teeman joins I-Level from BBC Worldwide, where she was youth and children's ad sales director. Teeman spent 13 years at BBC Worldwide, where her roles included ad sales director on Top Gear. She then became ad sales director for BBC's pre-school portfolio.

In her new role at I-Level, Teeman will be responsible for marketing and new business across I-Level sister digital consultancy Generator Consulting and Jam, I-Level's social media unit.

She fills a position left vacant since Peter Suchet left the agency last year to join rival digital media outfit Steak Media.

After losing flagship accounts for the AA and Sky in the second half of last year, I-Level has started 2008 by landing accounts for Sony and alcoholic drinks firm InBev.

Earlier this month, InBev appointed I-Level, alongside creative agency Dare, to handle the multimillion-pound UK digital spend for beer brand Beck's after the agencies beat Profero, LBi and Starcom in a pitch.

I-Level's clients include Orange, Procter & Gamble, Next and government body COI, which is set for a statutory review this summer.

I-Level is subject to near- constant speculation about a potential sale, with Aegis, AKQA and WPP all linked with a move to buy one of the few independent media agencies left on the market.