Future signs exclusive Warner's deal

by Staff, Media Week 26-Mar-08, 14:35

Future has struck an exclusive deal to promote Warner Home Video's back catalogue of DVDs across the special interest publisher's film and TV magazines.

The campaign will promote Warner's "Movies that Matters" DVD range, a collection which includes Gone with the Wind, Casablanca and The Lost Boys.

The campaign will promote the 180-strong collection across Future's print and online offerings, specifically Total Film, DVD Review and science fiction magazine SF.

It will run across nine issues of the magazines, with selected Warner movies reviewed and promoted in double-page advertising spreads.

Future will also create two one-off mini-editions of Total Film, with a print run of 500,000 copies.

Total Film will also launch a one-off website, warnermtm.co.uk, to promote Warner's "Movies that Matters".

The deal was brokered by Future 360, the publisher's creative solutions team.