House of Fraser shortlists seven for ad pitch

by Gemma Charles, Marketing 26-Mar-08, 16:00

LONDON - House of Fraser has invited seven agencies to pitch for its £7m creative account.

The selected agencies are Adam and Eve, Beechwood, DLKW, St Luke's, Fallon, Wieden & Kennedy and incumbent Hooper Galton.

The process, led by Amanda Green, House of Fraser's head of external communications, and overseen by brand director Matt Chambers, is expected to be completed by the end of May.

The selected agency will begin work immediately on House of Fraser's Autumn campaign. The brief will include campaigns for the department store group's fashion ranges, including the Linea and Untold brands, as well as advertising for House of Fraser's stores nationwide.