Subway to launch Yu-Gi-Oh! GX kids promo

by James Quilter Promotions & Incentives 27-Mar-08, 12:05

LONDON - Subway is gearing up to launch a promotion based around Japanese TV show Yu-Gi-Oh! GX for the chain's kids' meal.

Consumers purchasing a Fresh Fit Kids Meal will be able to receive gifts branded from the TV show. The promotion runs in the UK and Ireland from 7 April to 18 May.

The cartoon, which is based in a fictional universe, centres around a group of characters who can summon up monsters from magical cards.

Each Fresh Fit meal would include one of two Yu-Gi-Oh! GX themed gifts, a spinning top or “monster” card etching plates. The campaign follows Subways recent Scrabble promotion.

The promotion is also running in the US, Canada, Australia and New Zealand.