The World: Beijing - Bank of China hires Havas for Olympics ad brief
The Bank of China has appointed Havas to handle advertising duties for its sponsorship of the 2008 Beijing Olympic Games.
The financial institution picked Euro RSCG China and Havas Sports China
to work closely with the Beijing Organisational Committee of the Olympic
Games to create a short-term marketing strategy in the final run-up to
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the games. The bank is also sponsoring the Chinese National Badminton
Team.
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