Nivea plots integrated launch drive for Double Effect deodorant
LONDON - Nivea is launching a campaign spanning press, sampling, experiential and TV to back the launch of its Double Effect deodorant brand.
The campaign, which targets 25- to 44-year-old women, aims to increase awareness of the brand and drive purchase.
The experiential and sampling element of the launch centres on a 'Double Effect Double Act' roadshow, created by Space, which will tour shopping centres in England and Scotland.
ADVERTISEMENT
Dancers will demonstrate a range of dancing styles and encourage members of the audience to participate, while brand ambassadors will offer free samples.
Nivea
Tags
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,


Comments