Twinings ends Lowe relationship in account review

by Noel Bussey, Campaign 31-Mar-08, 15:45

Twinings has put its £3 million above-the-line account up for review, ending its two and a half year relationship with Lowe London.

The agency, which picked up the business in September 2005, will not be re-pitching.

Associated British Foods, the brand's parent company, awarded Lowe the business, which also includes Ovaltine and Options, following a final shoot-out against Mustoes. Fallon and Mortimer Whittaker O'Sullivan were also involved at an earlier stage.

Lowe made a number of ads for the brand all starring Stephen Fry, a campaign created by the former incumbent, Leagas Delaney.

Last week, an ad by Lowe for Twinings, starring Fry, was cleared by the ASA of accusations of racism.

A spokeswoman for Lowe said that the agency had been asked to pitch for the account, but declined.