Biggest direct marketing and sales promotion agencies

by Richard Abbott, Marketing 01-Apr-08, 09:30

LONDON - Marketing has published its annual ranking of the UK's biggest direct marketing and sales promotion agencies. For a full version of the league tables see the 2 April 2008 edition of Marketing magazine.

Top direct and sales promotion agencies 2007

Rank	Company	Gross profit	Turnover (£)
		(£m) 2007	2007
	Proximity London*	n/a	n/a
1	Iris Worldwide	29.0	44
	WWAV Rapp Collins*	n/a	n/a
2	Gyro International	21.3	37
3	Hall Moore CHI	21.2	49.5
4	Tangible Group	19.8	49.3
	EHS Brann*	n/a	n/a
	Publicis Dialog*	n/a	n/a
5	Direct Marketing Group	15.6	42.9
6	Tullo Marshall Warren	15.6	21.7
	Arc Worldwide*	n/a	n/a
7	Joshua G2	14.3	35.2
	Carlson Marketing*	n/a	n/a
8	bd-ntwk	13.3	22
9	Rapier	12.5	16.5
10	Billington Cartmell	12	20.2
11	Haygarth	10.5	20.1
12	RMG Connect	10.4	14
	Craik Jones*	n/a	n/a
13	TMN Group	9.1	16
14	Archibald Ingall Stretton	9	12.4
15	Chemistry Communications	8.4	15
16	Digital Marketing Group	8.4	13
17	Claydon Heeley	7.8	n/a
18	CDMS	n/a	n/a
19	TRO	7.4	17.4
20	Elvis	7	12.2
21	Clark McKay & Walpole	6.5	8
22	LIDA	5.8	8.3
23	Partners Andrews Aldridge	5.5	9.8
24	Kitcatt Nohr Alexander Shaw	5.4	8.9
25	Wax Communications	n/a	n/a
26	WDMP	5.1	10.9
37	Digital and Direct Comms	5	8.7
28	inferno	n/a	n/a
29	Golley Slater	4.2	7.6
	Draft fcb*	n/a	n/a
30	SOUK	4.1	6.9
31	Hicklin Slade & Partners	4.1	5.5
32	The JJ Group	4.1	7.3
33	Positive Thinking	4	8.1
34	Dig For Fire	3.6	7.4
35	Communique 360	3.2	6.6
36	23red	3.2	4.9
37	Response One	3.2	16.1
38	Eclipse Marketing	3.2	4.9
39	TDA	n/a	n/a
40	Crayon	3	3
41	RPM3 Beechwood	3	4
42	Watson Phillips Norman	2.8	5.4

Source: Marketing magazine
* Companies Hosue data provided by Willott Kingston Smith
for companies affected by Sarbanes-Oxley Act

Methodology and Sarbanes-Oxley

Information was collated by Marketing by sending an online survey to each agency directly. For agencies affected by the US Sarbanes-Oxley Act, which restricts the amount of information firms are allowed to make public, we have used Companies House data provided by Willott Kingston Smith. These agencies have been placed in the table as a guide to their size, but not ranked.

No data could be found for the following agencies: Harrison Troughton Wunderman, Momentum Worldwide, OgilvyOne and The Communications Agency. Financial data for the year ending 2007 was not available for CDMS, Inferno, TDA and Wax Communications. The latest gross profit data that could be sourced for Tequila was for the year ending 2005, which was £19.2m.