Digital choice: Google logo
How refreshing it is to see one of the world's great brands playing with its logo.
Valentine's Day saw the middle three letters of Google replaced with a
geriatric couple holding hands, with the wife clasping balloons on a
string. More recently, the double 'o' was replaced with bunches of
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in an Easter adaptation.
While the custodians of so many brands create 'brand guidelines' that
stifle creative development, Google has rid itself of conventional
strictures and taken up a position as a brand for all seasons.
This strategy reflects confidence. So many brands are terrified of
venturing out of a familiar space. By contrast, Google relishes the
challenge of embracing opportunities in more and more arenas.
Brands must be flexible to compete in dynamic and constantly shifting
markets. The fluidity of Google's logo and its appetite for change give
it a sense of bonhomie that stretches across different target
audiences.
Design: In-house.
Jobs
- Account Manager
- To 25k
- Events Officer
- £28,913
- Consumer Marketing Manager
- Up to £33,000 plus benefits
- New Business Executive
- £26000 - £29000
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