CMW wins Department of Health drink awareness brief
LONDON - Clark McKay & Walpole has won a brief from the Department of Health to produce a direct marketing campaign to spread awareness of the dangers of binge drinking.
The agency won after a COI-managed three-way pitch against Tequila and Watson Phillips Norman.
The Home Office recently announced it would fund a £10m marketing blitz designed to push home a responsible drinking message.
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It also appointed VCCP to create an advertising campaign that will kick off in the summer.
In addition, the Department for Schools, Children and Families has been preparing a campaign to cut down on binge drinking among the under 16s.
Safe drinking message: DoH campaign
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