Adam & Eve unveils its first Daily Telegraph work
LONDON - Adam & Eve has created its first work for The Daily Telegraph, a mocked-up family portrait of Margaret Thatcher surrounded by three children with the heads of John Major, Tony Blair and Gordon Brown.
The poster execution, which breaks next week with the strapline: "The mother of all politicians," promotes a series of eight DVDs about the former Prime Minister that will be given out with the paper.
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The press ad was written and art directed by Ben Priest. 
Politicians...Margaret Thatcher, Tony Blair and Gordon Brown feature
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Comments
TIM HARVEY - 03/04/2008
brilliant...was there ever any need to question seeing Adam & Eve's creative output? Short Answer: No.
johnny rambleton - 03/04/2008
brilliant - was there ever any doubt that they were just pretending to be channel and output neutral to sound modern when all along they just wanted to make ads. Short Answer: No. Nice ads though...
Hollie Newton - 03/04/2008
Woh there chaps. I think it's a bit early to say. For all you know they've got a Maggie Thatcher tamagotchi up there sleeves...
Hollie Newton - 03/04/2008
Or their sleeves.
johnny rambleton - 03/04/2008
true - but if you wanted to look like a modern solution neutral comms agency I reckon you'd pr the tamagotchi hard and keep the press ads quiet. you know, the anomaly / crispin porter approach
TIM HARVEY - 03/04/2008
channel neutral surely means that the agency won't benefit from selecting a particular media, if anything surely this has encouraged that philosophy - finding a channel thats right for the brand, rather than making a brand right for a channel. I'm sure Adam and Eve would have loved to have taken an 'anomaly/ crispin porter' approach (had it been right for the brand) - the agencies that will survive are the ones that put their clients needs before the industry's - after all they are the reason the industry exists. I'm sure they haven't won so much business in just a short space of time because they use the words 'new' and 'model' - but because they understand client's and consumers and defy the laws of the rigid structure that so many agencies are trying to fight. ...but of course we are all entitled to our own opinions.
chri s - 03/04/2008
for the record ... I *know* there are media-neutral executions coming.
Fran Hazeldine - 07/04/2008
A media neutral execution? Sounds like an oxymoron to me.