Amazon chooses Nelson Bostock

PR Week UK 03-Apr-08, 06:00

Online retailer Amazon has handed its six-figure account to Nelson Bostock, parting ways with incumbent Idea Generation after five years.

Amazon head of PR for the UK and France Damian Peachey appointed the consumer tech agency on Tuesday, having shortlisted a handful of firms earlier this year. Nelson Bostock MD Lee Nugent will oversee the campaign, which starts immediately.

Amazon has also unveiled a new subsidiary, Audible, featuring children's audio books for download. Earlier this year, it announced plans to roll out an MP3 service to subsidiary websites.