Glenfiddich whisky hires Kitcatt Nohr
Kitcatt Nohr Alexander Shaw has scooped the £2 million global direct marketing account for Glenfiddich whisky.
The agency won the business following a final shoot-out against WWAV
Rapp Collins Edinburgh. Partners Andrews Aldridge and Wunderman were
knocked out at an earlier stage. Claydon Heeley, which was hired to
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invited to pitch.
Kitcatt Nohr's first brief will see the agency devise a global customer
relationship marketing programme for the William Grant & Sons-owned
whisky brand.
The campaign will have a strong online focus and will be driven out of
the company's global HQ in London. The agency's work will run in 26
international markets.
The DM push will tie in with the global advertising "every year counts"
campaign devised by 180 Amsterdam, and will encourage consumers to try
the whisky, as well as aim to boost consumption among existing
customers.
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