Dairy Crest in VW campervan promotion

by Ed Kemp, Marketing 03-Apr-08, 14:30

LONDON - Dairy Crest will support its current TV ad campaign for Clover dairy spreads with its biggest ever on-pack promotion.

Clover will give away a £35,000 Volkswagen California Campervan, or cash equivalent, in the on-pack drive, which will be supported by a radio campaign. The activity, created by Haygarth, goes live next week.

The campaign is also backed by a dedicated website, created by iris. The site provides content such as activity guides and recipes in a bid to increase customer loyalty.

The TV ad, created by Grey London, broke in March and promotes Clover's message that it contains half the saturated fat of butter.