Dairy Crest in VW campervan promotion
LONDON - Dairy Crest will support its current TV ad campaign for Clover dairy spreads with its biggest ever on-pack promotion.
Clover will give away a £35,000 Volkswagen California Campervan, or cash equivalent, in the on-pack drive, which will be supported by a radio campaign. The activity, created by Haygarth, goes live next week.
ADVERTISEMENT
The campaign is also backed by a dedicated website, created by iris. The site provides content such as activity guides and recipes in a bid to increase customer loyalty.
The TV ad, created by Grey London, broke in March and promotes Clover's message that it contains half the saturated fat of butter.
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
Comments