Hertz reviews £4m European media
LONDON - Car rental giant Hertz has called a review of its £4m European media planning and buying account, which is held by Manning Gottlieb OMD in the UK and OMD International on the continent.
The pitch is being run by consultants ICG Commerce. A shortlist will be drawn up around the middle of April and presentations are expected to take place in the last week of the month.
Activity for the brand is understood to be mainly focused on digital and especially search.
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The media review follows Hertz' award of its integrated marketing business to Iris in March.
The UK account has been with Manning Gottlieb OMD since 2000, when it took over from BLM.
OMD International was unavailable for comment.
Hertz: account currently held by Manning Gottlieb OMD
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