Ralph Lauren and Prada aboard Telegraph glossy

by John Reynolds, Media Week 04-Apr-08, 14:35

LONDON - The Sunday Telegraph's new glossy magazine ST Men launches this weekend with advertising from brands such as Ralph Lauren, Gucci and Versace.

The biannual title is being distributed to 300,000 Sunday Telegraph readers in London and the South East.

The title is edited by former editor-in-chief of Esquire magazine Peter Howarth. The launch issue will include features written by clothes designer Paul Smith and designer Giorgio Armani.

The glossy magazine is aimed at affluent male readers and follows the launch of sister glossy title ST Fashion in September last year.

Advertising from Tom Ford, Prada and Giorgio Armani will also feature in this weekend's launch issue.

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