Farmer and Reynolds appointed to senior Freeview roles

by Jacquie Bowser, Brand Republic 04-Apr-08, 15:40

LONDON - Freeview has appointed former CHI partner Rob Farmer to the newly-created role of director of marketing communications and has also promoted Liz Reynolds to director of strategy and new product development.

Farmer joins Freeview today and will be responsible for leading integrated marketing and communications plans and driving sales of Freeview Playback.

He will report to Ilse Howling, Freeview general manager, and will sit on the Freeview board.

Farmer previously held the position of partner at Clemmow Hornby Inge, where he ran campaigns for British Gas and Premier Foods.

Prior to this, he worked at Bartle Bogle Hegarty in London and Asia Pacific as board business director for Levi's Europe. Under his direction, the Levi's 501 'Anti-fit' execution won Campaign of the Year at the British Television Advertising Awards.

Farmer said: "It's an extraordinary time to be joining the UK's most watched digital TV service. I'm looking forward to working with Ilse and the team to deliver the benefits of Freeview and Freeview Playback to a digital audience across all marketing channels."

Reynolds, who is currently on maternity leave, was previously head of strategic marketing at Freeview. She joined the company in 2005 and led the development of its branding strategy. She will now also report to Howling and sit on the Freeview board.

However, Cheryl Sloan will temporarily cover Reynolds' new role over the next year while she remains on leave.

Sloan joins from Camelot where she was head of scratchcards business and was part of the successful bid team for Camelot's third lottery operating licence. Before joining Camelot, she worked in marketing positions at Kimberly-Clark Europe and Mattel Toys.