Amazon to launch parent support site

by Kate Magee , PR Week UK 07-Apr-08, 10:04

Relationship research charity One Plus One has brought in Amazon PR to help launch a support site for parents.

The site will be part of the 'Parent Know How' programme, which was launched last month by the Department for Children, Schools and Families (DCSF).

Amazon's brief includes branding, marketing and media relations support for the launch of the site, which goes live in August.

It will stress that the site is unique because unlike most parenting sites, it focuses on the relationship between parents and not the parent-child relationship.

The agency will target mainstream and consumer media but will place a particular emphasis on reaching Dads through men's media and the parents of disabled children through networks such as paediatric departments.