Pot Noodle launches YouTube-inspired ad campaign

by Darren Davidson, Brand Republic 07-Apr-08, 14:55

LONDON - Pot Noodle has unveiled its latest marketing campaign from Mother London, featuring two YouTube-inspired rappers called Steve and Digger.

The campaign has been inspired by the popularity of user-generated content on websites such as YouTube, where users can watch thousands of homemade videos that attempt to emulate the posturing seen in the music videos of American rappers.

The first spot in the campaign, "moussaka rap", launches today and features Digger and Steve in a rap-off about all food-related "things".

The spot, which has deliberately been given a grainy homemade feel, ends with the line, "put the pan down".

It was directed by Taika Waititi, the director of quirky New Zealand arthouse film 'Shark vs Eagle', in his advertising directorial debut.

The campaign comes almost a year after Pot Noodle owner Unilever partnered with YouTube to launch a branded video portal called Pot Noodle Network, where users can upload their own videos to win a case of the fast food snack.