Pizza Hut shortlists four for ad account
Four agencies have been shortlisted for Pizza Hut's £13 million ad account.
The restaurant chain announced today that it had shortlisted Abbott Mead Vickers BBDO, Rainey Kelly Campbell Roalfe Y&R, Miles Calcraft Briginshaw Duffy and M&C Saatchi.
The news comes a month after Weiden & Kennedy resigned the account after holding it for three years.
The news comes a month after Weiden & Kennedy resigned the account after holding it for three years.
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It is believed the agency was frustrated by the creative potential after a 50 per cent stake in the business was sold by Whitbread to US parent Yum! Foods.
W&K won the Pizza Hut business from Abbott Mead Vickers BBDO in February 2005.
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Comments
Hubert Boulos - 07/04/2008
GO AMV!