Telegraph and Cisco launch six-figure ad campaign

by Jacquie Bowser, Brand Republic 08-Apr-08, 10:30

LONDON - Telegraph Media Group has signed a six-figure deal with internet hardware company Cisco for a multimedia ad campaign promoting Cisco's communications clinics across the country.

The campaign, which was brokered by digital agency Neo@Ogilvy, is targeted at Telegraph readers from small to medium-sized businesses.

It focuses on communications clinics that run for 12 days from 7am to 7pm, beginning in London's Victoria station at the start of this week, before moving on to three other locations including Manchester Airport and Glasgow Central Station.

Consumers are able to book a consultation with Cisco at the clinics to discuss business problems and learn about Cisco products.

TMG will also be hosting virtual communications clinics, which allow users of Telegraph.co.uk, who are unable to visit one of the on-site clinics, to interact with Cisco's products through a microsite.

The microsite includes a forum where users can discuss business problems. It also includes video content filmed at the on-site clinics and specially commissioned case studies focusing on the IT challenges faced by small and medium-sized businesses.

Alison Reay, Telegraph Media Group's digital media director, said: "This is a really exciting deal for us. It showcases TMG's ability to create high-impact, integrated campaigns across multiple touch points and taps into one of our core audiences, that of business decision makers and influencers."