Carlton Film Promotions unveils new website

by Nikki Sandison, Brand Republic 08-Apr-08, 10:45

LONDON - Film promotions specialist Carlton is launching a new website to showcase the partnerships it creates between brands and films.

The site is designed to target media planners, brand managers and film distributors by highlighting Carlton Film Promotions' understanding of film and access to leading media and audience research.

CFP, part of Carlton Screen Advertising, was founded in July 2006 and specialises in providing mutually beneficial promotional alliances between films and brands.

Recent clients include Toyota, Lastminute.com, Mitsubishi and Merlin Entertainments Group.

CFP claims that the recent 'Bourne Ultimatum' and Casio partnership helped Casio to become the number-one selling watch for Christmas 2007. In addition to helping the film achieve its 16-week sales target in just two weeks and two days.

Adam Mills, sales and commercial director at CFP, said: "Our understanding of film permeates everything we do so we wanted to ensure that Carlton Film Promotions website reflected this.

"We're passionate about the opportunities that lie within film promotions and this central source of information will inspire brands and film distributors alike to consider its potential."