Green and Betts exit DLKW as earn-out ends
Malcolm Green and Gary Betts, the executive creative directors and founding partners of Delaney Lund Knox Warren & Partners, are to leave after eight years.
DLKW has just completed its three-year earn-out, following its
acquisition by Creston in March 2005. Green and Betts are understood to
have made around £1.5 million each in cash and shares as a result
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Greg Delaney, the DLKW chairman, will now run the creative
department.
Green and Betts have worked together for almost 20 years, first meeting
at Saatchi & Saatchi in the early 80s.
During their careers, they worked at CDP, BMP and WCRS and became the
executive creative directors of McCann Erickson in 1997.
The pair then formed part of the team that bought Delaney Fletcher
Bozell in January 2000 alongside Mark Lund, Delaney, Tom Knox and
Richard Warren.
Since then, they have become synonymous with the big, populist, musical
ads they created for advertisers such as the AA and Halifax.
Mark Lund, the DLKW chief executive, said: "Gary and Malcolm have been
central to the entrepreneurial spirit that has been at the heart of
DLKW. There is no doubt that their talent and energy has helped us get
to where we are today. We understand their reasons for moving on and we
can't thank them enough for their contribution."
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