OMD on top in Gunn Report for Media

In addition, two of its campaigns, "money goes digital" for the ASB Bank
in New Zealand, and its Doritos "crash the Super Bowl" activity for
Frito Lay in the US, won major media awards at Cannes.

Starcom MediaVest, the second-most-awarded agency in 2006, slipped to
fifth place, while Universal McCann rose one place to fourth. OMD's
sister creative network BBDO shot from 14th to third after its "Barrio
Bonito" work for Nike through BBDO Argentina won major media awards at
festivals including Cannes.

Nike was named the advertiser of the year for the second year running
after winning awards at 18 different festi-vals for the football-themed
activity, which featured players including Ronaldinho.

The report, sponsored by Procter & Gamble, showed that the "Barrio
Bonito" campaign was the most-awarded single campaign, ahead of activity
for Nissan Qashqai in second place.

The US emerged as the most-awarded country with 185 points, just ahead
of the UK on 167 points. However, the US score was down 4.3 per cent on
2006. Germany and Spain were the third- and fourth-ranked markets.

Omnicom Media Group was the most-awarded holding company group, with
Group M in second place and Publicis Groupe Media in third. Interpublic
finished ahead of Aegis and Havas in fourth place.

Daryl Simm, the chairman and chief executive of Omnicom Media Group
Worldwide and the acting chief executive of OMD Worldwide, said: "It's
extremely satisfying that OMD is the Gunn Report's agency of the year
for the fourth year running. I am also pleased that Omnicom Media Group
has scooped top spot for global media agency network, too.

"Both accolades are a wonderful tribute to all our people around the
world - in OMD and across OMG - and to their skill, desire and
determination for creating outstanding media ideas that deliver real
results for our clients."

TOP AGENCIES 2007

Rank Agency Points

1 OMD 234

2 MindShare 110

3 BBDO 101

4 Universal McCann 87

5 Starcom MediaVest 81

6= Carat 57

6= MediaCom 57

Source: Gunn Report.



TOP CLIENTS 2007

Rank Advertiser Number of Points

festivals

1 Nike 18 58

2 Coca-Cola 16 48

3 McDonald's 12 31

4 Adidas 9 30

5 = Axe 9 20

5 = Nissan 5 20

Source: Gunn Report.