MediaCom scoops Thinkbox account

Thinkbox, the marketing body for commercial TV, has hired MediaCom as its first media agency.

MediaCom will handle media planning and buying for the body, as well as
fulfilling a strategic consultancy role. The agency has previously
worked on a project basis for Thinkbox, handling media planning and

buying.

The appointment follows that of The Red Brick Road as Thinkbox's first
creative agency in November last year.

MediaCom will help deliver strategy and advise on the wider TV market,
general trends and insights and driving best practice. The account team
will be headed by MediaCom's managing partner, Nigel Robinson, and the
planning manager, Stephen Ward.

Lindsey Clay, the marketing director at Thinkbox, said: "MediaCom's
wealth of insight, expertise and ambition - together with its clear
understanding and appreciation of TV - makes it the perfect
partner."

Robinson said: "We feel extremely privileged that Thinkbox has selected
MediaCom to help it promote TV to the wider media industry."