British Heart Foundation kicks off £4m media review
The British Heart Foundation has called a review of its £4 million media planning and buying account.
Manning Gottlieb OMD has held the business for longer than a decade,
during which time the BHF has called several creative pitches while
remaining loyal to its media agency. However, the charity has now
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Agency sources said "six or seven" agencies have been invited to
chemistry meetings with BHF management, with the meetings likely to
commence next week.
News of the media review comes on the back of a process started by the
BHF, also through the AAR, to find a creative agency to help it build a
membership loyalty scheme. The winning agency will also handle its
advertising.
In January, the BHF hired the digital agency Avenue A-Razorfish to work
on an online brief targeting 11- to 13-year-olds that warned of the
dangers of junk food. The BHF also ran St Valentine's Day activity on
Facebook.
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