Scope hires Flourish for direct account

by Ed Kemp, Marketing 10-Apr-08, 11:58

LONDON - Scope, the charity promoting equality for disabled people, has hired Flourish to handle its direct marketing following a pitch.

The agency will be tasked with recruiting donors to the charity as well as increasing contributions from existing supporters. The agency has also been tasked with supporting Scope's flagship Time to Get Equal campaign. Its second Time to Get Equal Week begins on 9 June.

The charity had previously worked with direct marketing agency Archibald Ingall Stretton, but ceased doing so more than a year ago.

In addition to direct marketing, the charity also communicates with its donors through a monthly newspaper, Disability Now.

Scope's lead agency, The Gate, which has handled strategic, brand and advertising services for the charity since 2003, is not affected by the appointment.