MediaCom on board Britain's Got Talent
LONDON - ITV has signed-up MediaCom as exclusive ad partner for all video and the majority of display online content around the forthcoming series of Britain's Got Talent.
For the forthcoming series of Britain's Got Talent, in addition to a simulcast and catch-up offering via itv.com, viewers will be able to access additional content around the show, such as exclusive online video interviews and behind-the-scenes content.
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MediaCom will rotate brands, including Universal Music, around the itv.com content, as well as implementing an overlay call-2-action on all video ads.
ITV is also in discussions regarding setting up a Britain's Got Talent profile on social networking site Bebo to help promote the show.
Graeme Hutcheson, manager of broadcast implementation at MediaCom, said the deal represents an opportunity for Mediacom clients to extend their brands' TV campaigns online.
Britainsgottalent: additional content via itv.com
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Comments
Hugh Lindsay - 11/04/2008
Isn't this broking?
johnny rambleton - 14/04/2008
sounds like it to me. certainly doesn't sound like objectivity or neutrality are buzzwords at MediaCom the way they are elsewhere!
johnny rambleton - 14/04/2008
rearrange these words to form an expression in popular useage that may or may not apply here... hander. back.